Google’s New Move to Stop Dependency on Customer’s Personal Data

This Tuesday, Google unveiled the beta version of a new model, “Privacy Sandbox” for Android. Google worked a whole year to develop this. They claim this is a better version of tracking the customers without using their personal data.

Anthony Chavez, the vice president of Privacy Sandbox initiative’s product management, gave a statement about Google’s web efforts. He said that Google is working on a solution for digital advertising. This will limit users to share their data and will decrease the dependency on cross-app Identifiers. He also added that for the last year, they have been working on this technology, gathering feedback, and testing them. On this Tuesday, they proceeded to the next step and launched the first Beta Version of Privacy Sandbox for some specific eligible devices.

This Privacy Sandbox has a set of targeted advertising tools that allow companies to earn from your data without seeing or storing them by themselves. This is much better for the privacy of the customers claimed by Google. Due to this, all the attention has been dragged toward Google Chrome as the company has promised to delete all third-party cookies. For the last thirty years, this has been the primary way of earning money for companies, including Google.

The Beta Version will first be added to only a small percentage of Android 13 devices. Then gradually, this will expand. If your device is one of them, you will get a notification. The notification will ask you if you want to be in or out of this new Beta Version. Not only the users but also the developers will get an opportunity to test the Beta Version as well.

This Beta Version of Privacy Sandbox will not collect or copy your data into their database. In the place of the companies, your data will be tracked by your phone’s operating system. But the collected data will not leave your device. No one will get the data stored in the device, not even Google. The Business of the companies will be driven by the operating system of the device. Your device is going to analyze the data collected and will categorize it into different sections. The device will further show you the category you are more interested in. For example, a sports fan will get more advertisements related to sports, or a person searching for a shirt will get more suggestions for similar clothing.