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Stassie Karanikolaou knows how to make a splash on social media.
The content creator, who launched a swimwear line with Cupshe on Wednesday, tells Page Six Style her “always-changing” aesthetic currently includes “a lot of relaxed street style looks that still have a sexy appeal” — plus plenty of equally eye-catching bikinis, of course.
“When it comes to clothing, I always aim for whatever accentuates my favorite parts of my body,” says the star, who’s racked up 11 million followers (and counting) on Instagram.
But while she’s no stranger to head-turning style statements — whether lounging in a bikini or twinning with BFF Kylie Jenner — Karanikolaou’s confidence-boosting advice also comes down to something beyond fashion finds.
“Confidence isn’t always easy, no matter the body type,” she says. “Confidence so much of the time has to come from within, and definitely involves mental health and happiness.”
Cupshe x Stassie Oasis Wrap Halter Cheeky One Piece Swimsuit ($34)
It’s a message that’s especially important during beach season, as “trying on swimwear also isn’t always the easiest thing,” she says, adding, “thankfully, there’s so many different styles and cover-ups with swimwear that can help you feel more confident.”
Luckily, fans will find plenty to pick from in her 42-piece Oasis collaboration with Cupshe, which includes everything from sheer sarongs to shoreside-ready cover-ups — like the Paradise Crochet Backless Cover-Up Dress ($34) and Abstract Abalone Cover-Up Mini Dress ($20) — in sizes XS to XL.
Plus, while Karanikolaou tells us she personally loves “string bikinis the most, since they’re so versatile and adjustable” — such as the Tunneled Top & Extra Cheeky String Bikini Set ($30), which also comes in a classic triangle top option ($30) — her line also includes plenty of monokinis and cutout maillots, like the Underwire Tie One-Piece Swimsuit ($34).
Cupshe x Stassie Crystal Waters Underwire Top & V-Cut Hipster Bikini Set ($34)
And when it comes time to show off styles on the beach — or on Instagram — the content creator has plenty of tips up her (sheer ruffled) sleeve too.
“I’ve been using an older digital camera lately to take my photos, and it’s made all the difference,” she says. “Even when it’s sunny outside, using flash really brightens the photos and I love how the photo itself varies from the normal hi-res of an iPhone.”
In addition to turning on the flash before flashing a smile, Karanikolaou also makes sure to bring her beach-shoot essentials, including lip balm with SPF and tanning oil.
“I still use tanning oil on my body to achieve a sun-kissed, bronzy tan, although I know this is a bit frowned upon, especially by my dermatologist!” she jokes.
Cupshe x Stassie Wild Weekend Cross Back Cover-Up Dress ($26)
At least she doubles up on sun protection elsewhere.
“I always wear sunscreen on my face, but I also always wear a hat to cover it from the sun to avoid premature aging,” Karanikolaou says.
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When it comes to everyday clothing essentials, however, don’t expect to see her trying everything under the sun.
“I think that we all look back and cringe at several trends that we have all partaken in … too many to count,” she says.
“Like skinny jeans, which are also apparently now coming back again.”
With a knack for storytelling, Steve founded Lone Tree Voice about 2 years ago. Covering substantial topics under the Business section, he helps information seep in deeper with creative writing and content management skills.